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Specials

$1,099.99
Bontrager's Aeolus 5 Disc D3 tubular wheel delivers the all-around awesome performance of a 50mm-deep carbon rim, with D3 shaping to minimize the weight and maximize the aero benefits. Now everyone can race like a professional over rolling terrain and in varying crosswinds. OCLV carbon rims, made in the USA, laced to silky smooth hubs with DT Swiss internals. •D3 Dual Directional Design profile cuts drag at tire-leading and rim-leading edge •OCLV is ultra-light, compliant and durable, the most advanced carbon available •Centerlock disc hub with interchangeable axles •Stacked Lacing - Provides a better spoke bracing angle for a stiffer wheel •OCLV Carbon 27mm wide, 50mm deep, DT Swiss internals •No rider weight restrictions
$1,119.99 $1,399.99 20% Off
Bontrager's marquee lightweight carbon road wheel in a 51mm depth, designed for the ultimate in speed, stability, and confidence in all conditions. Be the fastest you The ultralight Aeolus RSL 51 is the perfect upgrade for a faster you. Created with Bontrager's all-new three-dimensional modeling design process, the all-new Aeolus RSL delivers a step-change in speed without sacrificing stability. It's built with the lightest RSL-level OCLV Carbon, shaped into a new 51mm rim profile for the ultimate in speed and versatility across all conditions. Tubeless Ready rims with a wider 23mm inner width are proven to roll with less drag, adding to the overall speed gains, while ultralight hubs with DT Swiss 240s internals and a Ratchet EXP 36-point freehub keep your ride smooth. All Bontrager carbon wheels are warrantied for life for the original purchaser and come with the added protection of Carbon Care. If you structurally damage your wheels while riding in the first two years of ownership, we'll replace them. It's that easy. Product details - RSL OCLV Carbon is lighter and stronger, allowing for faster, more stable rim profiles - 51mm depth rim profile born of 3D design modeling for our fastest, most stable design ever - 23mm inner width proven to roll smoother with less drag for a faster wheel and tire system - Tubeless Ready (TLR) rims compatible with both Bontrager TLR rim strips and TLR tape - 51mm depth OCLV Carbon rim (30mm outer) DT Aerolite spokes 24/24, DT ProLock nipples - Ultralight DT Swiss 240s internals with Ratchet EXP 36-point engagement 11sp freehub, 12s freehubs sold separately - Centerlock disc hubs with 12mm thru-axle front and rear, axle swap available for QR and 15mm - Includes TLR rim strip, TLR valve, and traditional rim strip
$110.00 $219.99 50% Off
If you're looking for just one jacket to do it all, start here. We used our lightest GORE-TEX INFINIUM™ WINDSTOPPER three-layer stretch fabric, which makes it great for milder conditions, and the stretch gives it a great fit. It's the same outer fabric as we use for our Alpha RoS 2 Jacket, called "The benchmark in how the best winter jackets should perform" by Cyclingnews.com, but the Go Jacket forgoes the Alpha's integrated liner so you can decide how much insulation you need. Add a Flanders Warm base layer and thermal jersey to extend the comfort range to subfreezing temperatures. But the fabric is only the start. We've tailored the fit to be close to body but not too close. It gives a good drape to the jacket, rounded out by details like the no-sew finishing to the hem and the zippered colored chest pocket. The hidden internal cuffs are a nice comfort touch, and you'll appreciate how they eliminate drafts from the wrist. There are three pockets on the back, with a large reflective strip stretching across the entire bottom of the pockets for nighttime visibility. Where does this jacket fit in our line? It's similar in warmth to the Perfetto RoS Long Sleeve, but it has a more tailored and elegant look, with a slightly more relaxed fit, and it's not quite as protective in wet weather. - Full soft-shell construction with GORE-TEX INFINIUM™ WINDSTOPPER 150 keeps cold wind out while offering exceptional breathability - Excellent stretch with a neutral fit for extra comfort - Internal stretch wrist closure for perfect glove interface - Zippered chest pocket - YKK Vislon zipper with rubberized zipper pull - No-sew waist construction for clean, technical look - 3 rear pockets - Large reflective strip across pockets for low-light visibility
$70.00 $149.00 53% Off
CushCore is an engineered foam insert to be mounted inside a tire, designed to absorb impacts, reduce vibration, and increase lateral stability. These characteristics translate to a more controlled, comfortable, and faster ride. - The system is designed to be used with tubeless-ready or tubeless converted rims and tires and is compatible with tubeless tire sealants - A specially designed tubeless air valve is included with each insert; allowing air to move through the valve without becoming obstructed by the insert - The insert divides the inner volume of the tire in half, maintaining air underneath the tread and the foam insert next to the rim - Fits tire widths 2.6 – 3.0" and rims with internal width 32 – 45mm Includes - 2 CushCore Inserts - 2 CushCore Tubeless Air Valves - 4 Rim Stickers - Installation Instructions
$27.99 - $34.99 $34.99 Up to 20% Off
58% Merino Wool, 35% Nylon, 7% Lycra The original DeFeet shoe cover is designed to be worn over road cycling shoes with cleat systems, providing an extra barrier against windchill and dirt. A three-season product for cool to cold conditions in damp or dry weather, the Slipstream Strada features pre-opened cleat zones and heel tabs. Features an embossed DeFeet logo infused with glass beads for nighttime reflectivity. Available in charcoal grey.
$10.00 $19.99 50% Off
- Expands up to 2x size to securely grip any shape - Weatherproof material will not deteriorate - Molded non-scratch hooks
$12.00 - $15.00 $29.99 Up to 60% Off
- HexAir Technology is a breakthrough in saddle comfort featuring patent pending hexagonal, air pockets and specially treated outer layer to provide a non-stick surface - Easily stretches over most racing and touring saddles - Silicone with a hexagonal air pocket grid design is fully waterproof and UV resistant - Available in two sizes for racing and touring saddles - -01: Racing saddles, 5.5" wide; -02: Comfort/Touring saddles, 6.6" wide
$17.99 - $19.99 $17.99 - $19.99 On Sale
Best suited for the acknowledged weight weenie and thin grip lovers. 50 grams, standard grip length - 5 1/8", installed DIA. 30 mm, weight plus or minus 5%, 1 set of bar plugs included. - 50 Grams - Standard Grip Length – 5 1/8" - Installed Dia. 30mm - Weight plus or minus 5% - Made for 22mm bars (can fit applications down to 19mm) - Bar Plugs included - *Install Bar Plugs first for the protection of grips and ease of installation
$19.99 - $29.99 $19.99 - $29.99 Up to 20% Off
No matter what kind of fuel you sip to help you power your pedals, Electra's Linear Cup Holder will bring it along for the ride. It features a solid handlebar mount that's a breeze to install and classy, laser-etched anodized aluminum construction that firmly holds your beverage so you can use both hands to steer.
$39.99 $59.99 33% Off
Ride in style Look good. Feel good. Ride good. The perfect sweatshirt to match your perfect ride. - Show your Electra love on and off the bike - Unisex, loose fit - 80% Cotton / 20% Polyester
$55.99 $74.99 25% Off
Rack 'em up! - Add carrying capacity while looking stylish. - Perfect for hauling your favorite belongings. Product details - Compatible with MIK accessories - Alloy heavy-duty 12mm diameter bars - Carrying capacity up to 25kg or 55lbs. - Stainless steel hardware included - Rear rack designed to be compatible with Electra Vale models
$59.99 $99.99 40% Off
Electra helmets: Making messy hair business professional. We love what’s inside that head of yours Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet MIPS (Multi-directional Impact Protection System) was developed by brain surgeons and scientists to help reduce rotational forces on the brain caused by angled impacts to the head Product details: - MIPS Brain Protection System - Boa® System ensures easy adjustment and secure fit - Camera/light mount and reflective visor - Magnetic Fidlock® slide buckle - In-mold EPS with PC shell for maximum comfort and protection - Certified to NTA 8776 standards and is ideal for e-bike riders - Complies with U.S. CPSC safety standards for bicycle helmets for persons age 5 and over Specs: - Circumference: 48-54cm/19"-21" - Fit system: BOA® - Pad material: Moisture-wicking pads - Buckle type: Fidlock buckle - Includes: Reflective visor and Blendr front mount - Weight: 345g
$59.99 $99.99 40% Off
Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet. - MIPS Brain Protection System - Boa System ensures easy adjustment and secure fit - Camera/light mount and reflective visor - Magnetic Fidlock slide buckle - In mold EPS with PC shell for maximum comfort and protection - Certified to NTA 8776 standard and is ideal for e-bike riders - Size small fits circumference 48 cm - 54 cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55 cm - 58 cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59 cm - 61 cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults
$59.99 - $74.99 $74.99 Up to 20% Off
This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun. You have things. We have things to hold those things. - Quick release bracket included - Proprietary Electra design - Honeycomb patterned stamp - Quick release unit mounts to handlebars - Powder coated steel - Carries up to 5kg (11lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel - Weight: 1g
$65.98 - $79.99 $79.99 Up to 18% Off
This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this MIK basket from your rear rack for added functionality and fun. You have things. We have things to hold those things. - Compatible with MIK rear racks / MIK adapter plate installed - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 9kg (20lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: MIK - Includes hardware: Yes - Weight: 1.02kg
$69.98 $84.99 18% Off
The gnome protects your dome. Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. - Durable ABS hardshell for protection and EPS foam liner for security - Retention system provides secure and snug fit - Easy-to-use magnetic Fidlock buckle - Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Fidlock buckle - Includes: Fabric visor
$69.98 $84.99 18% Off
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs. - Durable ABS hardshell and EPS foam liner max comfort and protection - Fit retention system with reflective bubble decal - Solid color to match any bike. Well, at least your favorite bike. - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm
$299.99 - $359.99 $359.99 Up to 17% Off
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$329.99 $429.99 23% Off
Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$329.99 $429.99 23% Off
It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$349.99 $449.99 22% Off
The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac
$399.99 $449.99 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$399.99 $449.99 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$399.99 $449.99 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$499.99 $569.99 12% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$499.99 $569.99 12% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$499.99 $569.99 12% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$499.99 $649.99 23% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$549.99 - $649.99 $649.99 Up to 15% Off
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$599.99 $649.99 8% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. Sizing: - 160 - 180 cm - 5'3" - 5'11"